Introducing;
DMR Bootcamps
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Marketing Analysis | Website | Campaign Support
The Hurdle
DMR was looking for a way to showcase their gym and bootcamp fitness services online, and provide customers with an engaging experience that would entice them to visit the gym in person. They had previously tried to create their own marketing materials, but found the quality to be lacking and not representative of the high-quality experience they offer at their gym.
Solution
Era Media proposed several solutions to help DMR address its challenges. The first was a new website that showcased the gym and provided a platform for customers to learn about the business, book services, and purchase products. The second solution was to introduce a line of merchandise to supplement the core revenue stream and increase brand credibility and recognition among members and the public. Thirdly, Era Media suggested implementing a booking system to manage member bookings for classes, accept payments, and offer subscription services. Finally, Era Media conducted a marketing analysis of DMR's business, including interviews with existing customers, to determine growth strategies.
Let’s talk about Numbers:
64%
increase in bootcamp members
25%
of students feel anxious about college applications and seek assistance
25%
of students feel anxious about college applications and seek assistance
DMR is not just any bootcamp business - it's a community of passionate fitness enthusiasts who believe that training is more than just a physical activity, but a lifestyle. Based in the heart of the Central Coast, DMR is dedicated to providing its members with an exceptional group training experience that is both fun and challenging.
Meet DMR
Era Media proposed several solutions to help DMR address its challenges. The first was a new website that showcased the gym and provided a platform for customers to learn about the business, book services, and purchase products. The second solution was to introduce a line of merchandise to supplement the core revenue stream and increase brand credibility and recognition among members and the public. Thirdly, Era Media suggested implementing a booking system to manage member bookings for classes, accept payments, and offer subscription services. Finally, Era Media conducted a marketing analysis of DMR's business, including interviews with existing customers, to determine growth strategies.
Era steps in
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